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How models — depending their size, age and race — influence purchasing decisions
Ben Barry, founder of The Ben Barry Agency, wrote his Doctoral Thesis at Cambridge University about fashion models in advertising. Definitely not a topic that gets covered in most PhD Marketing...
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Infographic Confirms It: Advertising People Are Not Normal
We found this infographic on Fast Company, created by San Francisco-based advertising agency Heat and conducted this past March by iThink. What did they find? That people who work in advertising and...
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Wrong Ideas About How Best To Engage With Consumers
I found this nice, short and concise article on the Harvard Business Review (HBR) and wanted to share it here on our blog. In a study of more than 7,000 consumers, HBR found that companies often have...
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“Shocking” Social Media Facts – Facebook, Check Ins, and Mobile
As I was adding copious amounts of cream and sweetener to my Starbucks coffee this morning, I looked up and saw a flyer for a foursquare promotion Starbucks was running to benefit the Global Fund to...
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Research Roundup: Pinterest’s Influence On Retail Shopping
Pinterest’s referral traffic to retailer sites is booming. But does that turn into sales for the brands? Well, recent research is showing that it is! Check out some of the promising facts we found...
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Most Popular Social Media Networks By Country
Italian-based social media strategist Vincenzo Cosenza has looked at the most popular social networks used worldwide, according to traffic monitoring sites such as Alexa and Google Trends, and put...
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Facebook: Your friends DO influence what you like and buy
Research from emarketer.com shows that Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media Consumers are influenced by what brands their friends...
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3 Reasons Why Brands Shouldn’t Use A Personal Picture As Their Profile Picture
We’re finding that some brands and bloggers are using pictures of themselves as their profile pictures. Here are a few reasons why we recommend using your logo as the profile picture and include...
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The Proof is in the Pudding: Client Results
“Anything you can do, I can do better. I can do anything better than you.” These are the words of the famous song ‘Anything You Can Do’ from “Annie Get Your Gun.” Why am I referencing a show tune in a...
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UPDATED: Is Pinterest Selling “Followers” To Brands and Bloggers?
UPDATED ON AUGUST 28, 2012 This original blog post got the attention of many on Twitter. We tweeted many of the brands and bloggers that were involved (or seemingly left out) of this automatic follow...
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